More than 50,000 viewers tune in for San Francisco Pride’s official Pride 50 online celebration

SAN FRANCISCO  – As Pride month comes to a close, the board of directors of San Francisco Pride shared today that more than 50,000 viewers tuned in for the official Pride 50 online celebration [on] June 27-28, 2020. With concurrent live streams across two virtual stages, Pride 50 offered 26 hours of programming, which captivated viewers locally in the San Francisco Bay Area and reached viewers around the world, based on initial data.

“We are thrilled that our online celebration was a success,” said Fred Lopez, executive director of San Francisco Pride. “Just about two months ago, we were unsure what we would be able to present to our communities to commemorate 50 years of Pride. While this year was not at all what any of us expected, the needs for connection and visibility remained at the forefront of our planning process, and we delivered on hours of original programming. Now, we turn our attention to how we can best present a 2021 Pride that reflects our unique circumstances.”

“Pride 50 was truly a weekend dedicated to uplifting marginalized voices, from our virtual Pride content to all of the many opportunities community members took to make their voice heard in the street,” said Carolyn Wysinger, San Francisco Pride board president. “While we knew it was important for us to encourage individuals to be safe, we are happy that everyone was able to choose how they celebrated those voices. I am personally proud of the local Black LGBTQ+ artists that were able to grace our mainstage in ways some hadn’t been able to before.”

Set in front of a virtual backdrop of San Francisco City Hall, iconic San Francisco drag queens and activists Honey Mahogany, Per Sia, Sister Roma, and Yves Saint Croissant hosted the weekend-long tribute to LGBTQ+ luminaries and queer solidarity. The event amplified Black voices with headliners Big Freedia and Thelma Houston, paid homage to the history of San Francisco Pride, and offered words of inspiration and hope for the future. Viewers were introduced to the community grand marshals and nonorees of 2020, and observed the contributions of former San Francisco Supervisor Harry Britt. Featured programming also included “Decades of Drag,” where legendary drag icons Heklina, Honey Mahogany, Landa Lakes, Madd Dogg 20/20, Peaches Christ, and Sister Roma reflected on decades of activism, struggles, and victories; and a conversation between Black Lives Matter co-founder Alicia Garza and Carolyn Wysinger. For additional information about Pride 50 entertainers and special guests, visit SFPride.org.

A livestream of community-programmed offerings celebrated the diversity of LGBTQ+ culture in San Francisco and beyond. The Soul of Pride Urban Global Village stage featured, among others, D’Wayne Patrice Wiggins, founding member of Tony! Toni! Toné!; and Yo-Yo, outspoken hip-hop artist, actress, and entrepreneur. The Women’s Stage showcased a selection of the Bay Area’s best, such as dance-club DJ, radio mixtress, and club promoter Page Hodel, as well as Christie James, Olga T, Alex D, and Rockaway. And the Don Julio Latin Stage – presented by Club Papi, Gay Club TV, and Media Concepts PR – featured performances by the legendary Ana Barbara, Natalia Jimenez, Daniel Reyes, Los Horoscopos De Durango, and more.

The livestreamed program will be uploaded to the online channels of San Francisco Pride by the end of the month, and will be available for viewing into the future.

Earlier on Sunday, June 28 – the 51st anniversary of the Stonewall uprising that street activist Marsha P. Johnson is credited with starting – crowds maintaining strict social distances gathered next to the African American Art & Culture Complex on Fulton Street in the Western Addition, where “BLACK LIVES MATTER” had been applied to the asphalt in giant yellow type only days before. Emceed by SF Pride’s own Carolyn Wysinger, the event brought Pride back to its roots as a movement built by Black, transgender individuals. Several hundred people heard from advocates and community leaders, including Janetta Johnson (executive director of the TGI Justice Project) and Janelle Luster (The Transgender District).

PRIDE 50 HONOREES
Community Grand Marshals

” GLBT Historical Society Executive Director Terry Beswick (Members’ Choice)

” Documentary filmmaker StormMiguel Florez

” Photographer and founder and project director of the Bay Area Lesbian Archives Lenn Keller (Lifetime Achievement Grand Marshal)

” LGBT Asylum Project (Public Choice, Organization)

” Spahr Center Founder Rev. Dr. Jane Spahr (Public Choice)

” CEO of San Francisco Community Health Center Lance Toma

Awardees
” San Francisco AIDS Foundation Founder Cleve Jones (Gilbert Baker Pride Founder’s Award)

” Author Gabby Rivera (José Julio Sarria History Maker Award)

” San Francisco Lesbian/Gay Freedom Band Artistic Director of the Marching & Pep Bands Mike Wong (Audrey Joseph LGBTQ Entertainment Award)

SPONSORS OF SAN FRANCISCO PRIDE 2020
” Principal Sponsor: Kaiser Permanente

” Premiere Sponsors: Bud Light Seltzer, Facebook, Genentech, Gilead, KPIX CBS Bay Area, and KBCW 44 Cable 12

” Visionary Sponsors: Hilton San Francisco Union Square, Parc55 San Francisco

” Supporting Sponsors: The Commonwealth Club, Frameline, the GLBT Historical Society

For a complete list of San Francisco Pride sponsors, visit sfpride.org/sponsor/.

The San Francisco Pride Celebration Committee is a 501(c)(3) nonprofit organization founded to produce the San Francisco Pride Celebration and Parade. The mission of the organization is to educate the world on LGBTQ issues, as well as commemorate the heritage, celebrate the culture, and liberate the people of all LGBTQ communities. A world leader in the Pride movement, San Francisco Pride is also a grant-giving organization through its Community Partners Program. Since 1997, San Francisco Pride has granted over $3 million dollars in proceeds to local nonprofit LGBTQIA organizations and organizations working on issues related to HIV/AIDS, cancer, homelessness, housing rights, and animal welfare.

Courtesy of San Francisco Pride

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