SAN FRANCISCO–(BUSINESS WIRE)–Williams Sonoma, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, announced today the launch of cocktail mixes and salts made in partnership with Casamigos, the award-winning, ultra-premium Tequilas and Mezcal from longtime friends George Clooney, Rande Gerber and Mike Meldman. The new product partnership includes four Casamigos cocktail mixes, three Casamigos cocktail salts and one Casamigos cocktail gift set.
@Casamigos Launches Cocktail Mix Collaboration with @WilliamsSonoma
The cocktail mixes are handcrafted in small batches and designed to be enjoyed simply by adding ice and Casamigos Tequila or Mezcal. Each mix is 25.4 fl. oz. (approx. 8 servings) and will retail for $18.95. The flavors available at launch are:
Casamigos Cocktail Signature Margarita – a house favorite, expertly prepared with key lime juice and organic agave for bright, lively flavor with a hint of sweetness.
Casamigos Cocktail Blackberry Basil Smash – made from fresh blackberries combined with lemon juice and basil to create a vibrant blend that’s fragrant and tangy, with just the right amount of sweetness.
Casamigos Cocktail Ginger Lime Mule – a combination of fresh ginger, lime, lemon and mandarin orange juices that produces a refreshing blend with warming sweet-tart flavor.
Casamigos Cocktail Grapefruit Orange Paloma – a bright blend of grapefruit and lime juices with just a hint of natural cane sugar to produce a bright, tangy blend.
Williams Sonoma and Casamigos Tequila and Mezcal will also be launching salts used to rim a cocktail glass in order to enhance the flavor of your favorite margaritas and other specialty cocktails. The new cocktail salt collection is sold in 4 oz. containers that retail for $10.95. Flavors available at launch include:
Casamigos Pink Himalayan Salt Rimmer – a mineral-rich salt with a coarse texture and delicate flavor.
Casamigos Salty Sweet Orange Cocktail Rimmer – pure cane sugar with extra-coarse Oregon sea salt and fragrant orange peel to provide a lively citrus finish to your favorite drinks.
Casamigos Red Chile Salt Rimmer – extra-coarse Oregon sea salt with lime juice and chile peppers to spice up any cocktail.
Select items will also be available in a special set designed for easy gifting and the perfect addition to any celebration. The set retails for $55.95 and includes:
Casamigos Cocktail Gift Set – Blackberry Basil Smash Cocktail Mixer, Signature Margarita Cocktail Mixer, Salty Sweet Orange Cocktail Rimmer and Pink Himalayan Salt Rimmer.
To celebrate the launch of the new collaboration, select Williams Sonoma stores will be hosting the Williams Sonoma Beverage Academy presented by Casamigos. In ten cities across the U.S., Casamigos connoisseurs will host a master class educating customers about Casamigos small batch, ultra-premium Tequila and Mezcal. Attendees will enjoy a Casamigos tasting and learn to craft cocktails both from scratch and with the new Casamigos cocktail mixes and pairing salts made exclusively by Williams Sonoma. Tickets are $20 per person and include a choice of one cocktail mix.
Williams Sonoma University Village
Tuesday, May 21st from 6:30-8pm
Please note: all guests must be 21+ years of age to attend the in-store tasting events.
For more information about Williams Sonoma’s collaboration with Casamigos Tequila and Mezcal or to find a store near you, please visit www.williams-sonoma.com/casamigos.